India Unveils $35 Tablet for Students
October 10, 2011 at 17:31
Regional News
NEW DELHI—India on Wednesday unveiled a much-anticipated low-cost tablet computer it aims to be sold to students for about 1,750 rupees, or roughly $35, as the government seeks to harness the Internet as a tool to spread education in the country.
The 7-inch, touch-screen tablet, named Aakash, is designed and manufactured by7 Canada’s DataWind Ltd. in partnership with the Indian government, and has been touted as the cheapest in the world. The Wi-Fi-enabled tablet, powered by Google Inc.’s Android operating system, has up to 32 gigabytes of storage and two USB ports.
The device will be made available off the shelf at 2,999 rupees ($61) with additional features, DataWind said in a statement.
“The poor and ordinary have been excluded. Aakash will end that digital divide,” said Kapil Sibal, India’s minister for communications and information technology.
Mr. Sibal called on technology companies to come together to work on creating a tablet computer priced below $10.
He said the government will explore the possibility of state-run telecommunications-equipment maker ITI Ltd. manufacturing the Aakash tablet locally.
India’s tablet market is already crowded with a host of local players bringing in low-cost versions of the device to take on products such as Apple Inc.’s iPad and Samsung Electronics Co.’s Galaxy Tab. According to market-research firm IDC, Apple already holds more than a 60% share of the country’s tablet market, while Samsung controls nearly 25%. The remaining is shared by the low-cost device makers.
“Pricing has actually emerged as one of the key issues for adoption of tablets in India,” said G. Rajeev, senior market analyst with IDC India. “We need to wait and see how the consumer is going to adopt it,” he said, referring to the cheap tablets. He added that the jury is still out on whether the low-cost device makers will eat into established players’ market share.
The launch of the new tablet comes at a time when Internet penetration in India is fast picking up, as telecom-service providers start rolling out third-generation telephony services and wireless broadband networks.
Current estimates put the number of Internet users in India in the range of 80 million to 100 million, or roughly 8% of the country’s 1.2 billion population.
Wednesday’s launch follows the government’s efforts to connect educational institutions across the country through high-speed Wi-Fi networks and to offer online course content free. About 1,000 institutions in India already are connected with high-speed Wi-Fi networks, Mr. Sibal said.
Write to R. Jai Krishna at [email protected]
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By: R. Jai Krishna
Source: The Wall Street Journal, Oct. 6, 2011
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